Content may acknowledge or credit sponsors, such as individuals, businesses, or other organizations that have contributed goods, services, or funding used in the production of content or program. If sponsors will be credited in a member’s programming, member must ensure the following policies are followed:
Credit may be aural, visual or both
Credits may not contain any advertising information or calls to action. The following examples are NOT allowed, and are for illustrative purposes only: 1) Calls to action such as "buy, "try", "call now", "visit today", or "buy at." 2) Comparative statements, qualitative adjectives, or subjective evaluations such as "The best hamburgers in Minneapolis” 3) Video of a service provided for a cost by the organization, 4) Promotional information, such as any statement regarding price, product, or service descriptions, 5) Sponsors may only be acknowledged at the beginning and end of the program, or 6) Member must provide SPEAK MPLS written proof that the sponsor has authorized use of the sponsor's logo, brand, trademark, trade dress, or service mark.
ON-SCREEN SPONSOR MESSAGES
On-screen contact information, such as website, may be displayed depending on the length of the program, and not exceed the limits as follows: 1) Content less than 28 minutes long- no more than 5 seconds, twice during the program; 2) Content between 28-58 minutes long- no more than 10 seconds, twice during the program; or 3) Content longer than 58 minutes- no more than 10 seconds, four times during the program.
The following are on-screen sponsor messages and visual examples that are allowed, and are for illustrative purposes only: 1) "For more information contact (sponsor name, organization, contact information)." 2) Video titles that include the name, and website of the sponsoring company or organization; 3) Video of the front of the main office or store location; or 4) Video of the sponsor or employees.
Any exceptions to the sponsor message policy must be approved by SPEAK MPLS. If you have questions about sponsor messages, please contact SPEAK MPLS at email@example.com.